My current reading list...

Blink by Malcolm Gladwell

The Marketing Plan by William Cohen

The Complete Idiot's Guide to Marketing by Sarah White

Purple Cow by Seth Godin

Strategic Marketing for Nonprofit Organizations by Kotler and Andreasen

The Brand Mindset by Duane Knapp

and

The Absorbant Mind by Maria Montessori

Anybody want to hazard a guess what I'm doing this semester?

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